The Duchess of Sussex's favourite jewellery designer on the truth behind the 'Meghan Effect'

The chief marketing officer and vice president of jewellery brand, Maison Birks, has opened up about the unspoken truths behind the 'Meghan Effect'. In a recent interview with Maclean's, Eva Hartling spoke candidly about the globe's fascination with the Duchess of Sussex's wardrobe and what it means for the Canadian label. Advertisement - Continue Reading Below Famous now as one of Markle's go-to brands, the jewellery giant was thrust into the spotlight without warning when she wore the label at her debut Invictus Games back in 2017. The Duchess of Sussex raised the Canadian brand’s profile after she was photographed wearing the label’s jewellery on her debut appearance alongside Prince Harry Getty Images Ever since, the former actress has become an unofficial face of the Montreal-based brand as the company reportedly witnessed a 400 per cent spike in online sales on the day of the couple's engagement. "On one hand, the exposure is a textbook example . Source