The Best Boutiques in Switzerland

Rolex, one of the world's most desirable brands, enjoys a privileged place in the watch industry A Rolex is considered an investment and success: luxury watch lovers assign value to Rolex models, and they hope that value will maintain or increase over time Bucherer has a longstanding relationship with Rolex, and is the watchmaker's biggest distributor, with more than 80 shops around the globe.

Their journey began in 1924, when brothers Carl and Ernst Bucherer, the second generation of the family business, decided to include the young Rolex brand in their portfolio A century on their connection remains just as strong, which can be seen in the range of Rolex watches available - Bucherer has the broadest selection of Rolex watches of any retailer The Michaud family, a Rolex retailer for almost 70 years, shares more than values with the watchmaker: it shares a philosophy.

"These days, demand for the Rolex brand is so high that all models sell extremely well." Laurent Michaud points in particular to the Professional category watches, those made of Oystersteel, gold and platinum, in addition to timepieces from the classic collections including Datejust and Day Date models, and diamond-set versions. . Source