The 3 biggest mistakes people make when buying a watch, according to an expert

Hamilton Powell, CEO of online luxury watch market Crown & Caliber, told Business Insider about the many pitfalls of buying a watch Powell advises buying a watch that has a narrative - like a pilot watch - that can become a talking point in itself Powell spoke to Business Insider about the biggest mistakes people make when they're buying a watch, and what they should be doing instead.

1 "Buy a watch that you like to look at every day and you think is fun," Powell says To summate, match your watch to your lifestyle, not your lifestyle to your watch.

Watches are ultimately a great talking point, so Powell recommends picking a watch that has a narrative to it - for example, a pilot watch Powell says changing the strap on your watch will make it look like you've bought an entirely different watch for a fraction of the price. . Source