Techno-sport tendencies at Geneva Watch Days

Anyone who has attended Salon International de la Haute Horlogerie - this year replaced by an online Watches & Wonders - will be familiar with the sight of brands descending on Geneva's lakefront hotels to take advantage of fair-goers presence in the city The 16 brands exhibiting at Geneva Watch Days from August 26th to 29th chose a similar format - a scaled-down, hotel-based event - for visitors wanting some hands-on time with the year's new releases Sport-luxe remains one of the strongest trends for watch buyers right now, and the brands at Geneva Watch Days obliged with products geared towards a real-life action man.

Whether he's in training for the next Red Bull Rampage, the wildest freeride mountain bike competition there is, or clutching a can and watching from the sidelines doesn't matter, as long as he looks the part - which includes having the right watch Last year, for the fiftieth anniversary of the Genta brand, acquired by Bulgari in 2000, the Italian firm rolled out a commemorative watch in platinum that features jumping hours alongside retrograde minutes and a retrograde date According to Bulgari, this new watch marks the return of the Gérald Genta brand, with the promise of "More to come".

Bovet 1822 follows on with the Virtuoso VIII Chapter Two, which combines a flying tourbillon, a large date and a power-reserve indicator in an original configuration - all within the brand's sloping "Writing desk" case with the crown at 12 o'clock. . Source