Talking with Car-Mod Authority Jonathan Ward About His First Official Watch, the ICON Duesey

Last year, the news broke that Ward was entering the watch business with the ICON Duesey, a timepiece inspired by classic Duesenberg automobiles from the early-20th century LRB: Why do you think there is so much crossover appeal between watch and car people? So one of the very first times I saw one of the early Duesenbergs with that drum-style gauge if you're familiar with it I always loved jump hours, and it was immediately obvious that it needed to be a jump hour watch LRB: Did designing and building your own watch influence how you perceive watches? How you collect them? LRB: So would you say that's a big difference between the watch and the car industry? Because I know in the car world concept vehicles are a constant presence and a huge marketing tool.

LRB: What kind of other noticeable differences were there between the car industry and the watch industry that you didn't expect? In my head, the watch was purely based on the car and the design language of the '30's as well. . Source