Swiss watch industry divided on smartwatches: Hublot CEO

What is your view on the emergence of smartwatches as competition? It is true that smartwatches have revolutionised a segment of the market that is between $300 to $600 There are some Swiss brands who play in that band and they are suffering We are in a segment where we don't really have too much competition from smartwatches.

We believe Hublot has to invest in new technologies and that there is a space for luxury smartwatches Some Swiss watch brands have said they won't look at smartwatches at all Is the industry divided on their approach to smartwatches? It is true that smartwatches have no connection with the traditional art of Swiss watchmaking, but many brands like Swatch and Tissot have made quartz movement watches and those are nothing by electronic watches like a smartwatch is. Source