Swatch Tresor Magique: The Watch Harry Potter Would Have Worn

It's interesting that Swatch Group, one of the most powerful Swiss watch conglomerates with a bevy of prestigious haute horlogerie brands, is named after the group's least expensive brand: Swatch It is to Swatch that the entire Swiss watch industry owes a debt: the creation of Swatch offered a whole new perspective on Swiss watchmaking Some might recall the Swatch Diaphane One from 2001 with its unique rotating movement, but before that there was the Tresor Magique, a Swatch crafted from one of the most precious materials in watchmaking: platinum.

The Tresor Magique came in a large acrylic case that included the watch, its paperwork, and an extra plastic strap and changing tool so you could turn it into a real Swatch if you wanted to Even if in 1993 quartz still ruled supreme among the Swatches, with the first Swatch automatic only joining the ranks in 1991, the Tresor Magique was equipped with automatic Caliber 2840, a dressed-down version of the ETA 2824 Swatch Tresor Magique: the ultimate understatement? Most people will just recognize the Tresor Magique as a Swatch, perhaps even think it is a regular version of the Irony. Source