Swatch Flymagic: The Magic Is Inside, Though You May Also Love The Way This Watch Looks

Yesterday in Biel, Switzerland - against the backdrop of the brand-new headquarters designed by Shigeru Ban - the Swatch Group's inimitable Nick Hayek along with Swatch's creative director Carlo Giordanetti personally introduced the brand's latest watch: the Flymagic The Flymagic builds upon the technology of the 2013-released Sistem51, a revolutionary yet affordable timepiece that rethinks the mechanical watch introduced upon the Swatch's thirtieth anniversary Back in August 2018, the Swatch Group announced it had - in collaboration with Audemars Piguet - invented a new non-magnetic balance spring based upon titanium.

Going forward, all Swatch Sistem51 watches will be outfitted with the Nivachron spring These watches will go on sale on April 30, though the Swatch executives declined to reveal at this time where they will sell, only promising "It will be surprising." Costing $1,500, each watch will come with a rubber strap and two calfskin straps Perhaps even more interesting than this watch was the announcement that going forward all Swatch Group brands will outfit their watches with either silicon or Nivachron balance springs, ultimately tossing the traditional balance spring aside.

This in itself is an interesting and surprising fact as the Swatch Group is the world's largest producer of Nivarox balance springs, selling them to almost every western watch brand on the planet. . Source