Survey finds consumers easily duped into buying fake watches when they see genuine brands ...
A picture taken on January 29, 2013, shows a fake Breitling watch on display during the inauguration of the exhibition “Contrefaçon, sans façonâ€, held until March 8 at the CCI France in Paris AFP PHOTO / KENZO TRIBOUILLARD (Photo credit should read KENZO TRIBOUILLARD/AFP/Getty Images) The ease with which genuine photographs from watch brands can be used to promote fake watches online is fueling an epidemic in sales of dodgy timepieces. Consumers are increasingly comfortable shopping online and on marketplace sites such as eBay and Amazon, even for prestige timepieces, but can be persuaded that fakes are genuine just because they are advertised with a manufacturer’s original photography. In a survey of 200 consumers in the United States by Red Points, a brand and copyright protection consultancy, 43.5% of respondents said they evaluate the trustworthiness of a product or seller by the quality of the photos. Story continues below Advertisement This amount is expected to . Source