Sony Wena Launches Apple Watch Rival: Your Favorite Watch Can Be A Smart Watch

Though the company helped define the smartwatch category, the watches weren't successful enough to take on trackers or the likes of the Apple Watch Today in London, Sony revealed the Wena, a smart strap that's versatile enough to work with pretty much any watch The answer, as discovered by a young designer in the Sony Seed Acceleration Program, a tech forcing house, was to make a smart strap that could attach to a regular watch.

Well, it stands for Wear Electronics NAturally, you see, and is pronounced Wenna, not wiener, what were you thinking? The watch that Sony makes is elegant enough and you might appreciate the analog watch and digital strap so much you don't want to use another watch There are five Sony Wena watch faces to choose from so there may well be one for you You can even use it when the watch face is removed - handy for a run when you don't want to be weighed down by your fancy watch or to track your slumbers overnight when a lighter strap makes for better sleep.

If you like the look of an Apple Watch, a Samsung Galaxy Watch or a Fitbit, it may not tempt you, but for those who like analog hands, this is a very clever upgrade. . Source