Social media and the luxury watch industry (part one)

Originating centuries ago, Fine Watchmaking is an industry so rooted in tradition it can sometimes feel as though the watch world is stuck in time, and yet there is a huge need to stay digitally relevant, particularly as social media has so many potential repercussions for the luxury industry Social media in the luxury watch industryAdapting to the digital world has not been an easy feat for Fine Watch brands, but they are finally taking the digital plunge We've put together everything you need to know about the luxury world and social media.

How important is online marketing to the luxury watch industry?The luxury watch industry has come a long way since its first tentative steps in social media Posting on a social media platform is no longer enough; brands need to know how to properly harness their power So do luxury watch brands understand social media? Answers below.

Some brands already have an established online presence, but how good is it? We looked at Instagram pages for brands in Glashütte to see what they were up to on social media. . Source