Smart data is the key to customization

Whatever the source, be it websites, social media or brick-and-mortar stores, data collection is proving extremely useful to watch brands By extracting the most relevant pieces of data from this mass of information, they can adapt ever more precisely to what customers want, almost in real time, and significantly reduce production and distribution times as a result It’s no secret that customization is hot in 2018, in particular in the luxury segment.

The higher up the price scale we go, the more customers are likely to want a timepiece that is unique to them, while still preserving the prestige that goes with the brand. The new Omega factory in Biel Even the most storied names are taking advantage of new technology to deliver made-to-order products without sending costs through the roof Though still the preserve of luxury brands, customization is gaining ground Already, a good dozen luxury firms are researching the innovations. Source