Small, Understated Watches Are The Future. Here's Why.

In the American watch world, bigger is usually regarded as better Most popular watches today have a diameter around 42 millimeters, ranging well into the 50-millimeter range-a size so massive it'll eclipse even the biggest man's wrist This year's Baselworld watch show saw more and more brands returning to case sizes in the 30-millimeter range, which were more common in the 1950s and '60s.

Mido is one brand that hasn't changed its classic take on watches since its inception in 1918 "Americans typically like bigger, thicker, sportier watches," says Mido CEO Franz Linder The smoky, gradient dial and architectural hour markers are a nod to the original '70s design, while the understated stainless steel case, domed crystal, and day/date compliation are all reminiscent of 1950s designs-combining the best vintage elements into one sleek watch.

13 of the Most Stylish Watches You Can Own Under $250 The relatively small design isn't just aesthetically pleasing-it's practical too If you're still strapping a dinner plate-sized watch to your wrist, consider a more subtle take. Source