SIHH Day 2, the 5 most talked about topics on social media

With day 1 done and dusted, the SIHH grandeur is now well underway A reinvented fair showed brands release new timepieces, new novelties, and new collections We should first mention that Audemars Piguet, Lu Han and IWC's Spitfire collection were also very heavily spoken about on Day 2, but we decide to report for that day about the others who are also having a social media impact Like for the first day of the event, with our social listening tools, we looked at the terms "SIHH" & "SIHH 2019" for the second day of the event to see what people were really talking about at the fair, or connected to the fair, and what they were saying about brands, trends or timepieces.

When ranking the top 5 important events of today we took into account related mentions on associated terms, their presence on Instagram through tallying individual posts, how many times branded hashtags were used across Twitter & Instagram and how often their influencers/ambassadors were mentioned across different social channels The tourbillon has had a tough time in Watchmaking after SIHH 2017, where brands began to concentrate on practical complications, not flashy aesthetics Every year the brand hosts an event in which their ambassadors and other special persons get together for a party and to be introduced to the year's new collection.

The brand has been tagged over 300 times in the past day on Instagram and #hughjackman is flooded with images and videos of Hugh Jackman attending the event. . Source