Shinola claims to have made The Official Watch of Something

Shinola likes its latest slogan so much, it has secured it with a trademark The Official Watch of Somethingâ„¢ might sound like a gadget from Hitchhiker's Guide to the Galaxy, but is in fact the tag line for a fresh collection of watches called the Shinola Detrola The Detroit-based company describes the watches arriving "At the intersection of quality craftsmanship and youthful design, featuring highly-collectible watches that are built with high-grade components, clever engineering and vibrant colorways".

Some come with easily forgotten names like the Model D and The No.2, others - Pine Knob, The Pinky and The Ace - may linger longer in the mind There are only 250 of each, all priced at $395 The large 43mm watches with silicon straps are designed to be noticed.

Some are in muted blue and black, others mix green, yellow and pink or three shades of pink They go on sale today, August 22, in Shinola stores and on Shinola.com and will then have an exclusive run with Neiman Marcus online and in-store beginning September 25. . Source