Shanghai Stars: Bvlgari Unveils Its Serpenti Seduttori And Some New And Very Exclusive Octos

This was the second time that I have had the pleasure of joining Bvlgari in Shanghai, and the minute I touched down I was welcomed by the Bvlgari dream team, who personally escorted me to the brand's very own Bvlgari Hotel Shanghai Among the many guests were Bvlgari CEO Jean-Christophe Babin, the newly appointed Managing Director of Bvlgari Watch Antoine Pin, Director of Bvlgari Watches Design Center Fabrizio Buonamassa, and President of Bvlgari Greater China Kolia Neveux, who unveiled all the new styles Babin explained the reason behind the decision to hold its event in Shanghai, "The idea behind the launch was to do it first in London and a week later in Shanghai.

We chose London for the European and Middle Eastern markets, and also for logistical reasons with the Bvlgari Hotel there And, secondly, in Asia, to have an event in China where we could also invite guests from Japan and Singapore." The first models were introduced during Baselworld earlier this year, and Bvlgari profited from this international gathering in Shanghai to unveil further models, each one as gorgeous as the next For the gentlemen, Bvlgari presented several new Octos.

"We are now coming with a universal timepiece in the Serpenti Seduttori which will take us to the next stage and make Bvlgari an important, and universal, watch brand that can stand among the most important players on the horological stage." With the arrival of the Serpenti Seduttori, Bvlgari is taking a stronger position in the more affordable ladies watch market. . Source