Semper & Adhuc is a French Watch Brand With A Unique Approach

I know, I know - yet another upstart young watch brand launching on Kickstarter Semper & Adhuc, the brainchild of young French watchmaker Colin de Tonnac, has put a special spin on the "Microbrand" watch; rather than utilizing new inexpensive Japanese or Swiss automatic movements, de Tonnac is incorporating vintage Swiss watch movements into each of his designs So what you're getting is a French-made case, hands, strap, etc.

It's vintage meets modern, all in one watch - pretty cool, if you ask me What's more, customers can choose the crown orientation and the dial color of one of three case types available Case types are round, cushion or oval, all of which are machined from 316L stainless steel in a satin finish with a diameter of 37mm.

Lug width on all cases will be 18mm with a lug-to-lug distance of 44.5mm All models are currently time-only with no seconds hand, but eventually most aspects of the watches will be customizable, from the dials to the hand colors and more There will be 150 numbered watches available in the initial run, and the price for initial backers will be set at $1,310, a 25% savings over the final list price of $1,500. Source