Selling by numbers… and words

"Best not sit in on a product development session for a new watch if you're allergic to maths."How do we fit a round movement in a square case?" How big must a barrel be to guarantee ten days of power reserve? Knowing that the synodic revolution period of the Moon is 29 days, 12 hours, 44 minutes and 2.8 seconds and that the mechanism makes one revolution in 29 days, 12 hours and 45 minutes, how long before the calibre gains one day?" Focusing on one numbers is how brands introduce us to their most complex watches A quick calculation underscores how prestigious it is: "If I make a watch with 15 complications, how many must I sell to make it highly desirable?" Answer: 1! Greubel Forsey boasts one rotating globe, three time zones and four tourbillons in its GMT Quadruple Tourbillon, which adds up to eight good reasons to settle back and watch it spin.

How many watches does Rolex sell per year? How much revenue does Audemars Piguet make? If I want to buy a Patek Philippe, how many months/years/centuries must I work? The materials used to make the watch are another telling example of the power of words What name has Panerai given to the recycled titanium used for the case of the Submersible? Clue: my first is a metal, my second is a twenty-first century movement, by whole is a case made out of Eco-TitaniumTM For added impact, the strap is in recycled PET.

You'll need three bottles to fasten your watch to your wrist. . Source