See What Happens When a Rolex Gets Tricked Out by Race Car Driver Juan Pablo Montoya

The rush for reconfigured iconic Rolex models is matched in fervor only by rare Rolex Daytonas at auction and ultra-coveted new releases like this year's Pepsi GMT Master-II Some Swiss watchmakers have even begun embracing the formerly shunned art of watch customization by outside watchmakers like Bamford, MAD Paris, and Artisans de Geneve The latter, made by the hands of craftsman Philippe Narbel, has upped the competition by partnering with big names like Lenny Kravitz on the Rolex LK 01 and Spike Lee on the Rolex Cool Hand Brooklyn.

Now, the watch customizer has tapped race car driver Juan Pablo Montoya-who, full disclosure, is currently driving for Team Penske-for its latest reworking of a Rolex Daytona in its first-ever version with a skeletonized dial The rotor is visible thanks to the replacement of the original caseback of the Rolex 116520 with a transparent sapphire crystal case back-another Artisans de Genève trademark The 44 mm stainless steel Rolex "La Montoya" timepiece is not the racing legend's first.

In 2005, Montoya collaborated with Audemars Piguet on the Royal Oak Offshore Juan Pablo Montoya, which featured a prominent use of carbon fiber on the bezel and pushers, as well as bezel screws that emulated engine bolts and a clutch-shaped rotor As auction houses, vintage dealers, and pre-owned e-tailers alike scramble to sell more and more Rolex Daytonas, Montoya's latest watch collaboration is certain to stand out in the crowd. . Source