Schwarz-Etienne Ode Au Printemps: A Buzzzzy Limited Edition Done (Almost) Right

Whenever a watch brand introduces a limited edition, I always hold my breath: a limited edition always needs to entice a higher my-life-is-not-complete-without-it feeling than its regular production siblings, but frequently brands miss the mark. Sometimes the added value is simply not there because too steep a premium is demanded for simply a different color dial In other cases, the limited edition is part of a larger collaboration that simply doesn’t seem to work. A great example: Quill & Pad’s co-founder and editor-in-chief, Elizabeth Doerr, is known as a die-hard rock fan, but her reaction to the new Raymond Weil Freelancer AC/DC should have been recorded: it would have made a great death metal track! (SeeBaselworld 2018 Round Table: What We Liked And What We Didn’t Like At The World’s Largest Watch Fair) I hold my breath twice as long when a small brand does a limited edition With large brands like Omega,. More