Whenever a watch brand introduces a limited edition, I always hold my breath: a limited edition always needs to entice a higher my-life-is-not-complete-without-it feeling than its regular production siblings, but frequently brands miss the mark. Sometimes the added value is simply not there because too steep a premium is demanded for simply a different color dial In other cases, the limited edition is part of a larger collaboration that simply doesn’t seem to work. A great example: Quill & Pad’s co-founder and editor-in-chief, Elizabeth Doerr, is known as a die-hard rock fan, but her reaction to the new Raymond Weil Freelancer AC/DC should have been recorded: it would have made a great death metal track! (SeeBaselworld 2018 Round Table: What We Liked And What We Didn’t Like At The World’s Largest Watch Fair) I hold my breath twice as long when a small brand does a limited edition With large brands like Omega,. More
Stay up to day with our newsletter!
Get the latest Jewelry and Watch news from across
the web to your inbox every day.