Salon International de la Haute Horlogerie opens Monday for a much anticipated 29th edition

5 min read How will SIHH satisfy the new expectations of the profession and admirers of the finest timepieces? What are the trends that will define the twelve months to come? In a few days' time, the Salon International de la Haute Horlogerie will open for a highly anticipated 29th edition Faster-paced, more connected and more open, SIHH rewrites the rules of traditional watch fairs to stand out as a platform for communication and content, serving the exhibiting brands and the international watch community.

The LIVE, a platform for communication beyond SIHH This year's SIHH steps up the pace of the LIVE concept that debuted in 2018 All content will be live streamed to SIHH channels and on exhibitors' social media, where they can make a date with their community of followers and exchange with them live from SIHH.

Brand chief executives, pilots, astronauts, actors and artists are among the personalities scheduled to appear at SIHH LIVE Every day from 1.15pm to 2pm, a special session will focus on the role of online platforms The updated SIHH app returns with many new features.

In a few clicks, this intuitive app displays an interactive floor plan, breaking news, broadcasts from SIHH LIVE, fast access to exhibitors' social media, and everything visitors need to know to get the most out of SIHH For journalists, the new "My SIHH" feature compiles essential and personalised information on hotels, transport, restaurants, a press conference schedule and notifications - all designed to facilitate their time at SIHH and give easy access to brands' latest news The first major date in the year, a bellwether for trends as well as a platform for communication and content, for 29 years SIHH has been a foremost industry gathering. Source