Rolex tool watches lose luster as investment-class assets

A multi-pronged mission to rid the market of flippers who buy these unicorn watches only to sell them immediately on the secondary market is reaching its endgame Secondly, waiting lists to buy these watches new from authorized dealers are eye-wateringly long At Dubai Watch Week, Ahmed Seddiqi & Sons, the biggest multi-brand watch retailer in the Middle East, said some waiting lists are over a decade long for some models, and there is no chance of getting to the top of them unless customers are regularly buying watches.

"Some references have a 12 year waiting list customers buying one, two, three, four, five watches might get a Pepsi as a Christmas present," the company's chief commercial officer Mohammed Seddiqi said in an open forum session Genuine collectors are the only people that have any chance of buying these unicorn watches Professional flippers have no chance of buying the watches and now have to move onto other brands and watch models.

Ergo: Rolex tool watches have lost their value as investment-class assets. . Source