Rolex Launches Rolex.org Website In Tribute To Hans Wilsdorf, The Company’s Founding Spirit & Philanthropy

Today, Rolex launched its brand new Rolex.org website dedicated to better communicating the story and legacy of its founder, Hans Wilsdorf, as well as the company's core values, cultural initiatives, and "Founding spirit." In line with the launch, Rolex published a 5-minute video about "The man behind the crown - Hans Wilsdorf," a charming and insightful documentary about the story of Wilsdorf and his company, Rolex "Perpetual" in Rolex glossary refers to their Perpetual automatic winding rotor, as opposed to the more common understanding of the word in horology that refers to perpetual calendars - a complication Rolex does not produce Embellished with superlatives, the video tells the story of how Mr.

Wilsdorf established his company by "Starting to work with a Swiss manufacturer who was producing unusually compact watch movements" - with the pictures showing the buildings marked as Aegler S.A The story goes that Wilsdorf later described the name Rolex had come to him one morning, while riding a London omnibus, when a genie had whispered "Rolex" in his ear - as he'd been searching for the perfect company name that was unique, yet easy to remember, sounded nice, and also looked great on a watch dial The point is that while Rolex does apparently try to open up a bit more and communicate its many fascinating and hitherto rather more obscure stories - more or less only known to those who have done a fair bit of research - it does maintain a certain level of the secrecy and mysteriousness that has at this point become a trademark of the company.

Everywhere you look, you'll likely find one or more ways that Rolex stands out from the rest in its practices, situation, or positioning Rolex prides itself on its philanthropical efforts although, again, these make for another one of its more scarcely communicated sides Today, Rolex supports explorers, divers, photographers, architects, innovators, artists, and others as part of its "Perpetual spirit [] seeking continuous improvement through human potential and always pushing boundaries" About these partnerships and their achievements you can find dozens of articles on the new site telling their stories; all nicely illustrated as well as rather lengthy and detailed. Source