Rolex Launches Perpetual Planet, A Three-Pronged Approach To Saving The World

Rolex is launching an initative called Perpetual Planet, which consolidates its ongoing support of research on environmental issues and climate change The initiative is in keeping with Rolex's history of harnessing the world of exploration as a testing ground for its watches, often supporting ventures that take place in extreme conditions: the Arctic, the summit of Mount Everest or the depths of the ocean in the Mariana Trench Today, according to Rolex, "Exploration for pure discovery has given way to exploration as a means of finding new ways to preserve the natural world" Rolex thus supports the explorers of today who dedicate themselves to environmental causes.

The endeavor includes partnerships with National Geographic, whose programs Rolex has supported since the 1950s Rolex also participated in a National Geographic expedition to descend 35,800-feet into the Mariana Trench in 2012, in the Deepsea Challenger, with film director and Rolex testimonee James Cameron Rolex had previously participated in a US.

Navy sponsored descent into the Mariana Trench, in the bathyscaphe Triest, with a Rolex Oyster Deep Sea watch fixed to the exterior Through the Rolex Awards for Enterprise, first launched in 1976, Rolex has contributed to the preservation of 17 ecosystems that are crucial for biodiversity and for the human communities that depend on them. . Source