Rolex demand hotter than at any time in the past 30 years says authorised dealer

"In my 30 years working in luxury watches, I have never ever seen the shortages of Rolex sports watches that are taking place now," says Danny Govberg, chief executive of Govberg Jewelers, a luxury watch destination and authorised Rolex dealer in Philadelphia, USA His comments came after reading a letter to the New York Post that asked whether the current difficulty to find certain Rolex models is limited to Republican states, particularly California "When you talk with retailers you discover that since Trump's arrival, Rolex watches have been flying out the door.

Now remember, this is California, where Democrats outnumber Republicans 100 to 1 or something I was wondering if that is true in New York City or another Democratic stronghold," a letter from "J.K." asks The story is not so much one of a Rolex drought caused by the watchmaker, but an astonishing increase in demand.

Mr Govberg believes this is part of a wider increase in the desirability of luxury sports watches that can be worn all day in the office or at the beach club and kept on the wrist at a swanky dinner event when in the past people might have switched to dress watches The shortage of sports models is driving up prices on secondary platforms like Watchfinder, Watchbox and Chrono24 where models like Rolex's Submariners and Patek Philippe Nautilus pieces are changing hands for more than double the retail price of the same watch bought new The hottest watch of 2018, Rolex's GMT Master II is priced at £6,800 by authorised dealers in the UK, but waiting lists are several years long.

"Pre-owned is off the charts, particularly for Patek and Rolex models, followed by Audemars and Hublot Omega is gaining ground at a nice pace," reveals Mr Govberg, who is also a founding partner of Watchbox, which sells certified pre-owned luxury watches worldwide. . Source