Rolex as Formula 1 Official Timekeeper

Timed by Rolex, the Official Timekeeper and watch of F1 Grand Prix globally, the race at Circuit of the Americas was supposed to be the one where Lewis Hamilton made history - clinching his fifth world title The entire timing, communications and race control operation is huge, and to be consistent at every race, F1 packs all of the equipment up and moves it almost intact from race to race Essentially, the entire video and communications of each F1 race takes place within shipping containers that open to reveal built-in television screens, monitoring systems, timing systems and more.

It can all be packed up and moved out within nine hours of the completion of the race - ready to be transported to the next circuit While Rolex began its relationship with Formula 1 racing five years ago, it has more than half a century of auto-sports involvement dating back to the early 1950s Over the ensuing decades, Rolex became more intimately involved in auto-sports, sponsoring or timing events that range from endurance racing to classic and vintage racing and more.

The brand is also the title sponsor of several F1 races around the world, and has other F1 racers as testimonees, including the well-known Mark Webber, among others. . Source