Review: Panerai PAM00985 Submersible Mike Horn Edition

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This SIHH, Panerai introduced a slew of Submersible watches Among the key ones three strike us as particularly interesting All three are link to Panerai sponsored expeditions, viz extraordinary explorer Mike Horn, amazing free-diver Guillaume Nary, and Comsubin, the Diving and Commando Group of the Italian Navy.

All three are available as a standard edition as well as a special “Experience” edition

The Panerai Experience Limited Editions

The Panerai Experience is a masterstroke in marketing by Panerai CEO Jean-Marc Pontroué, by essentially shifting the focus on the watches into a unique proposition Diving watches the ilk of the Panerai Submersible series are increasing becoming commodities, and differentiation becomes difficult.

Of course, Panerai’s linkage to its unique history, design and the innovative use of materials is on the positive side of the product equation But the experiential aspect, as offered by these special edition watches make them unique selling propositions with no competition

Panerai, in the spirit of their founding with the Italian Navy and the spirit of adventure are already sponsoring several world class ambassadors, namely Mike Horn and Guillaume Néry.

The marketing masterstroke is to combine the purchase of the limited edition watches to experiences with these top level professionals An experience, essentially, which one cannot buy with money

What are the experiences?

Mike Horn has two spirits: the free one, adventurous and determined to overcome every obstacle, and the other, his commitment to contribute to saving the planet he loves, making him an ambassador of what he has seen in the course of his decades of exploration.

The limited edition version (19 examples) of the new Panerai Submersible Mike Horn Edition will offer its owners the opportunity to learn about these two spirits by undergoing an experience unique in the world: a few days of intensive training with Mike among the ice floes of the Arctic, a chance to put themselves to the test and to confront nature and its challenges, but also to become personally aware of the dangers to our ecosystem caused by the impact of humans.

The Panerai Submersible Mike Horn Edition S$58,800 (incl GST)

Guillaume Néry is an extraordinary French free diver The Submersible Chrono Guillaume Néry Edition is limited to fifteen examples, and the fortunate will be invited to Moorea, in French Polynesia, where Guillaume Néry lives.

Panerai Guillaume Nery Submersible Edition Chronograph S$$57,200 (with GST)

There they will plunge into the depths of the ocean and experience the extraordinary emotions of diving while whale watching with the many-times world champion free-diver, who today is one of the greatest international ambassadors of the world of the sea.

And the Italian Navy connection is renewed with the new Panerai Submersible Marina Militare Carbotech™ Limited to 33 pieces, the fortunate owners will take part in a training session with Comsubin, the Diving and Commando Group of the Italian Navy.

Panerai Submersible Marina Militare Carbotech S$58,800 (incl GST)

Hardly anyone who is not a member of this select award-winning circle can take part in this experience, which today Panerai is []

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