Rainbow Colours Have Found Their Way Onto Watches, And We Love It

The notion of an iconic driver's watch getting a rainbow makeover was frankly a little ridiculous and Rolex collectors were understandably perplexed, charmed or horrified The Rainbow Daytona made a comeback in 2018, reappearing in Everose gold, Rolex's patented pink gold alloy that was engineered to never lose its rosy hue After the gone-too-soon 2012 models, no one was going to mock another rainbow Rolex.

Fellow luxury watchmakers quickly followed suit and positively swerved onto the rainbow road They were aware that its deepest-pocketed clients were also some of the showiest, and a watch with seven colours was going to catch the eye more effectively than a watch with two The Chopard Imperiale Joaillerie Rainbow, which took the rainbow aesthetic well past the next level and into another dimension in 2016 with coloured jewels radiating from the centre of the dial and extending to the bracelet, needed over 1,000 hours to set its 581 sapphires.

The effect is admirably striking, and a testament to how experience, know-how and patience-things luxury brands have no shortage of-is needed to make a rainbow look jubilant, not juvenile The recent leaning toward rainbow watches could also be less about the gasconade of one's wealth and more an indication of society's state of mind. . Source