"Most watch brands will not hold value," and other lessons from Paolo Martel

For Paolo Martel, growing up with timepieces at home meant a lifetime almost of living and breathing watches "One of my very first watches was a gift from my father I was eight or nine.

He gave me the Audemars Piguet ladies' Royal Oak It had to be a lady's because my wrist was so small I really liked the AR.

That's something I remember Another memorable watch of mine is again another gift from my father: my first perpetual calendar from Glashutte in stainless steel I had that I think when I was in my early 20s and up to now, I still wear it.

Every time I travel, that's the watch I wear." His last watch event was for Vintage Grail, an exhibition called "Box and Papers" where every single watch displayed came with its presentation box and complete documents Martel himself has a considerable watch collection, and says that it's for him to name a favorite Martel has a preference for classic-looking timepieces, something that hasn't changed since he bought his first watch.

Despite running a watch business, there are still a few watches out there that he would like to own "First of all, I think it's very important to buy what you like The biggest mistake is when people start obsessing on the investment value because honestly, most watch brands will not hold value," he says. Source