Quartz revolutionised the watch industry - so what is it?

In the watch world, quartz is often talked about in melodramatic terms: the Quartz Crisis, as it's popularly called, sprung up following the material's introduction Advertisement The biggest watch trends of 2019 So, quartz is a mineral that totally reshaped the watch market Although quartz would one day democratise the watch industry, it didn't start that way.

The Seiko Astron, the very first quartz watch available to consumers, was originally made available on Christmas Day 1969 for $8,000, the equivalent of over $50,000 today Prices plunged quickly, though: By the mid '70s, a quartz watch ran in the low double digits The Swiss watch industry finally came up with an answer to its problem when Nicolas Hayek started Swatch in1983 and started exporting millions of plastic watches around the globe.

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