Personalities Jean-Claude Biver And The Making Of The Modern Watch Industry

The Harvard Business School study notes that Biver and his team targeted customers who traditionally had been ignored by the Swiss luxury watch industry "To reach these new market segments," the study said, "Biver personally negotiated unprecedented partnership deals with U.S professional basketball teams, European fútbol clubs, the World Cup, famous musicians, Olympic athletes, and Formula One racing teams" Each marketing deal led to a stream of limited-edition watches developed for Hublot partners and their fans.

Biver, his health improved, worked furiously promoting the brand He spoke directly to consumers, via social media, online video conferences, speaking engagements with watch collector groups and anyone else who would listen "While eating in restaurants," the Harvard Business School study notes, "If he saw someone wearing a Hublot watch, he would call over their waiter, pay their bill, and quietly hand over his card with a personal note thanking them for supporting Hublot" Between 2004 and 2008, sales soared from $20 million to $195 million, according to the HBS study.

Biver loved being an independent entrepreneur again. . Source