Patek Philippe's CEO Thierry Stern: "I can never be Rolex and I don't want to"

The exhibition, designed to run for three weeks to take advantage of the regional heft of Patek's southeast Asian business, also showcased rare handcrafts and offered an up-close glimpse of the one-of-a-kind Calibre 89, the most complicated portable timepiece ever created To mark the occasion, Patek's CEO, Thierry Stern, sat down with journalists for a brief but highly revealing conflab on the state of his business and the reaction to the runaway success of one of its watches in particular: the "Grailiest" grail watch of them all, the Nautilus Today it's amazing how many people are running after short term and I don't want to do that for Patek.

We'd be successful but we wouldn't be Patek Philippe GQ: There were recent reports that Patek Philippe might be for sale GQ: Can you see Patek Philippe ever selling online? GQ: How would you summarise the Patek Philippe customer?. Source