Over 70 physical jewelry stores join online portal to promote luxury watches to national audience

Over 70 physical jewelry stores join online portal to promote luxury watches to national audience

A secret collaboration between some of America's most respected family jewelers has burst into the light today with the launch of Troverie, an online store front for luxury watches backed by 26 leading brick and mortar retailers Troverie is the consumer-facing brand of Authorized Luxury Group, an organization committed to making it easier and more enjoyable for consumers to browse, study and buy luxury watches from authorized retail partners of brands including Bell & Ross, Blancpain, Breguet, Breitling, Bvlgari, Girard-Perregaux, Hamilton, Longines, Movado, Nomos, Omega, Raymond Weil, Tag Heuer, Ulysse Nardin, and Zenith "Steeped in tradition, the luxury watch industry can be difficult to understand and access for the average luxury watch consumer," said Fred Levin, Troverie CEO and founder.

Research by Authorized Luxury Group suggests there is a vast community of customers that are frustrated by the difficulty of following their online research about luxury watches with a purchase Troverie launches with over 800 watches on sale from 16 brands that are stocked by 26 authorized dealers in the United States Many have multiple brick and mortar stores, so customers have a choice of more than 70 stores in 22 states that they can visit to try on the watches.

"Troverie represents a strategic opportunity to create the industry's first premier authorized luxury watch online experience - with official watch jewelers as a critical component of the solution," said Michael Pollak, CEO and founder of Hyde Park Jewelers in Denver and Phoenix. . Source