Online Sales Aren't The Future Of Watch Retail, They Are The Past (Watch Brands Are Just Slow ...

While having more options to shop online will be a definite plus to consumers, digital sales are unlikely to have much impact on reducing the grey market because it is powered by the rigid pricing and distribution restrictions imposed by brands on retailers and distributors If supply and demand are out of balance, then you have to prop up the fixed price with ever more elaborate support, which opens the door to grey market dealers offering the dynamic pricing the market demands rather than the brand or retailer simply being able to raise or lower prices with changing supply and demand Dynamic pricing isn't new, it's already pervasive.

Why are so many auctions houses among the most successful online sales platforms? I posit it's because they have relatively transparent pricing driven by supply and demand Dynamic pricing keeps supply and demand in balance, and if the brands do not incorporate dynamic pricing then as in every other industry with relative rigid pricing and production with flexible demand, a black or grey market will form to relieve the pressure If watch brands and groups have not started discussions about incorporating dynamic pricing into their retail strategies, then they are likely to find that simply selling online isn't so much a revolution as just a digital version of the same old thing.

What about you? Would you welcome dynamic pricing or does it scare you? . Source