'One more thing': Apple fails in legal bid over Swatch trademark

Apple's bid to stop watch company Swatch using the phrase "One more thing" in Australia has failed, despite the tech giant arguing the term was synonymous with its iconic co-founder Steve Jobs Apple argued at an Australian Trade Marks Office hearing that Swatch should not be allowed to use its trademark over the phrase, and in turn applied for its own Australian trademark over the term In a judgment published this month, hearing officer Adrian Richards ruled against Apple and ordered it to pay Swatch's legal costs.

Mr Jobs, the co-founder of Apple and its chief executive and chairman before his death in 2011, would use the term in his keynote speeches to announce new Apple products He used the phrase from 1998 to 2011 to unveil products such as the iPod mini, iPod Shuffle, MacBook Pro, Apple TV and FaceTime His successor, Tim Cook, has also used the phrase, most notably when unveiling the Apple Watch in 2014.

Mr Richards agreed with Swatch that Apple had never used the phrase in connection with any "Particular" goods or services and only in presentations. . Source