Omega's Secret Snoopy Recipe – Raynald Aeschlimann's Unique 361-Degree Approach

Raynald Aeschlimann: I think we can be very proud of Omega! Because this year we worked on many aspects of the brand, and aspects where we had to be very, I would say, careful We are going into, I think, a very, very good year With the new De Ville and Trésor collections, and Kaia Gerber, we are showing the world that it's good to talk about your pillars, but it's also very interesting to see that Omega is now aware of what is happening in the world.

It's not millennials for millennials, but about the new generation that we know very well are very interested in bringing a new line that is definitely a first, only for ladies So I'm expecting our retail sales to reach a very, very high level and for new customers to come into our stores and discover our brand More than just being James Bond and I think that was a very, very good moment and he felt the same.

You see people coming with an old Seamaster, a very traditional watch with a long history in the mind of the collections. . Source