Omega and James Bond Mark 25 Years

Feb 19, 2020, 5:00 a.m ETIt has been 25 years since James Bond first wore an Omega watch.

Over the last quarter of a century, the Bond franchise has become a well-known vehicle for product placement Omega declined to say whether that is part of its current Bond arrangement, issuing a statement saying, in part, that its partnership with Eon Productions, which produces the series, "And the James Bond franchise has never been about paid placement." According to Lindy Hemming, the costume designer who chose the first Bond Omega, commercial considerations were not part of that initial decision A Bollinger spokesman said the Champagne company did not pay for product placement in the films as its appearance was part of a longstanding gentlemen's agreement between the families behind Bollinger and Eon that began with the 1979 film "Moonraker")Like Aston Martin, which supplied cars for the new film, and Chopard, which provided jewelry for one of the female leads, Omega markets its Bond association heavily.

The Swiss watchmaker produces special-edition watches of every Bond film timepiece, accompanied by wall-to-wall advertising campaigns "Bond has to be seen within the context of the time that it came out," she said. . Source