Millennials have changed their minds and now want luxury watches – here's why

Millennials' interest in the luxury watch market is staring to warm up, despite fears several years ago that the industry would suffer because young people weren't buying watches There was a time when it seemed millennials might abandon luxury watches entirely According to two experts, interest in luxury watches has rebounded, with more young people warming to the idea of an investment timepiece.

CEO Ng said that the pawnbroking business is also seeing rising numbers of young buyers getting their luxury watches off the secondhand market Millennials are interested in luxury watches because they respect the difficulty of handcrafting a precise instrument to chart time Millennials growing up in the digital era are "Intrigued" by luxury watches because they aren't electronic, said watch club Chairman Chng.

They're handmade, worn intimately on the skin, and measure how long we live - all concepts dear to this age group, who embrace living to the fullest and appreciate the craftsmanship that goes into artisanal products "A watch is an instrument of measure, not that different from a ruler or a weighing scale But those items don't mean as much as watches because time is precious watches essentially track our existence on earth, and watchmaking searches for the ultimate method of telling that time". Source