Mercari Academy: distribution 3.0

As digital continues to make advances in the media and marketing, and convinced that distribution will be next, Thomas Baillod has set up Mercari Academy to accompany managers through this transition and show them how to seize the opportunities it brings Three new watch brands launch on Kickstarter every day, and I've noticed that start-ups aren't the only ones taking things online Richemont is another case in point; it recently introduced Baume, a new brand that only sells online.

Established brands rely on traditional distribution for more than 90% of sales, and these intermediaries still have plenty to offer At the same time, I can see how new brands, which are pure players, will continue to gain market share by offering products that are comparable to those of established brands but adjusting price points to online selling, i.e significantly lower.

The danger for established brands would be to envisage their online development solely through the main e-commerce platforms, which are mainly American In April 2018 he founded Mercari Academy - named after the Latin mercari meaning "To trade" - to deliver online training in international watch distribution. . Source