Maurice Lacroix Aikon Automatic 35mm Watch Adds New Dimension To Range

While the spelling of the Maurice Lacroix Aikon Automatic 35mm watch provides a momentary visual distraction, its homophonic name is designed to make sure you get the message The Maurice Lacroix Aikon, which was so heavily reworked recently, is very much the core and most recognizable piece in the brand's current offering The Aikon has its roots in the 1990s design of the Maurice Lacroix Calypso.

The new Maurice Lacroix Aikon Automatic 35mm slots into a market segment that was in dire need of new blood Maurice Lacroix has been wise to retain the automatic movement in the 35mm Aikon, as reducing the watch's horological integrity would have been seen as lazy at best, or sexist at worst As a result, the Aikon 35mm is a genuinely interesting, attractive, versatile watch for women who want to distinguish themselves from the label-chasers.

The Maurice Lacroix Aikon Automatic 35mm range starts at $1,890 for the blue Clous de Paris version. . Source