Luxury watches driving the rise of microbrands

Dan Henry Watches has published a study saying that sales of luxury timepieces are on the rise, and according to the creator of Dan Henry Watches, that growth has contributed to a new trend in the industry: the emergence of microbrand watches Contrary to previous results, the demise of luxury watch brands - like Rolex, Omega, and Breitling has been greatly exaggerated - in fact, U.S sales of watches that cost more than 1,000 dollars increased 135 percent in 2018.

Henry, a collector of vintage wristwatches for 30 years who maintains a personal collection of more than 1,500 classic timepieces, believes that the revival of luxury watches and resulting skyrocketing prices have led to the evolution of microbrands - those small companies that produce batches of lower-price, high-quality watches numbering in the hundreds, rather than the tens of thousands of units manufactured by large global brands "Many microbrands have been created by timepiece enthusiasts and watchmakers," said Henry in a statement "As a result microbrands focus their resources on manufacturing and deliver high-quality product at an affordable cost," Henry said in a statement.

"The success of new microbrands is not the result of traditional corporate marketing," said Henry in a statement, "But rather in the competence of microbrand entrepreneurs in creating an desirable affordable product, based on their connection to their audience." Larger luxury brand watches continue to be boosted by events like SIHH, the international watch trade show for luxury brands including Piaget and Ulysse Nardin. . Source