Luxury Watches Are Still Ticking and Surviving The Digital Age

In the era between the 70s and the 80s, newer watch technology like the quartz almost pushed Swiss watches out of commission In an effort to keep up, many Swiss watch companies were forced to adapt to quartz technology Brands like Rolex and Patek Philippe, however, stuck to what they did best and worked tirelessly on mechanical watches Swiss watchmaking remains a prestigious field in today’s world because of the deeply ingrained hardworking nature the company gets from their founders.

And it succeeded- the 20th century saw the emergence of Swiss watches as superior products and commanded a high price tag More than that, these watches wasted little energy even though a single watch has numerous minute cogs and pieces. Rolex is one of the best watchmakers to come out since the 1900s The name has become synonymous with innovation.

The first waterproof watch came from Rolex- the Oyster, which is an . Source