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What the people at LIV are doing is an absolute uphill battle Challenging the watchmaking industry can become an ugly battle, but challenging the tech industry too?? That’s just unfathomable But that’s what LIV is doing.
The watch industry is being shaken down by the consumer tech industry, one giant, holding onto its guns… precision and tradition, while the other, challenging it with the smartwatch, something to replace the age-old classic with a modern timepiece that does everything your phone does In the midst of all this, LIV is pushing out remarkable timepieces that are revolutionizing the watch business, by doing something none of the giants are doing… connecting directly with the consumer. The creators of the most crowdfunded Swiss watch to date, LIV’s philosophy is to establish a rapport with past consumers, and build relationships with new ones Their watches are made using Swiss precision, but most importantly, with customer. More
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