Linde Werdelin wrestles for control of the pre-owned market for its watches

Linde Werdelin has been wrestling back control of its global distribution since 2015, and is now emerging as a smaller, but more healthy and sustainable business, according to its founder Jorn Werdelin. In an interview with WatchPro, Mr Werdelin says he realised three years ago that the watch business was being turned on its head as customers took control of how they wanted to engage. “The industry was, and indeed still is, going through a structural change and an alignment in terms of how new technology such as the internet, mobile phones and pre-owned market place apps impact the consumer, the distribution chain — as well as the fairs Basel — and the brands,” he describes. Story continues below Advertisement Linde Werdelin is a Danish watch company that makes specialist timekeepers for extreme sports, in particular skiing and diving The company’s first collections launched in 2006, and sold directly to customers and through wholesale . Source