Limited editions and the Panerai PAM 968 Bronzo

First there were watches that were limited by their very nature : for example those offered by companies to their most loyal employees Here, too, it was not necessarily the same as today's limited editions, but these watches were definitely limited in number If a brand produces 1,000 watches per year and launches a limited series of 300, that's 30% of its annual production.

The limited series has also become a way of opening up a dialogue with the customer and this trend is not just reserved for the watch industry Let's look instead at the link between Panerai and its limited editions Because Panerai was one of the first brands to create a community of fans who were regularly treated to new watches and exclusive editions.

Some collectors refused the watch several times, since they did not consider it Panerai enough. . Source