Leica is Now in the Watch Business

If you’re a die-hard fan of Leica cameras, the company has just unveiled a new line of watches that will pair nicely with your gear That’s right: Leica is now in the luxury watch business. Leica has just launched Ernst Leitz Werkstätten, a division that is creating the new and exclusive watch series for Leica Camera The line is debuting with two models: the Leica L1 and Leica L2 Both models were designed by Professor Achim Heine, a man who oversaw the design of many Leica Camera products and who is intimately familiar with the company’s renowned design principles “The Leica signature look can be found in the countless design elements and features of the watches,” Leica says.

“[T]he elegance of the hands and indexes, the shape of the finely-detailed stainless-steel case, the special fluting on the crown and the cambered shape of the glass that is reminiscent of a camera lens.” Both models . Source