Leica Camera Enters the Watch Industry with Two Timepieces

Leica, one of the most well-regarded camera producers in the world, announced late last week that it was introducing an intriguing new product line into its portfolio That’s right, the brand beloved by camera enthusiasts around the globe is crossing over into the watch world with two new timepieces, the time-and-date-only Leica L1 and the Leica L2 GMT. Whenever a non-horologically inclined luxury brand ventures into the watch sphere, there’s usually a decent amount of skepticism among general consumers and the educated enthusiast This is fair.

There are a lot of expensive variables that go into watch production and it’s far easier to work out a licensing partnership, throw some branding on a Chinese quartz watch, and call it a day We see this more than ever nowadays but, thankfully, Leica has used its technological know-how and niche appeal to create an exciting new entry into the watch marketplace that will . Source