“Honest” Watches Dominate the Auction Scene. What Are They?

"In [the watch] world, calling a watch honest is probably the best thing you can say about it," Yoni Ben-Yehuda, the chief marketing officer at New York City watch store Material Good, told me before, Paul Newman's Rolex Daytona broke all kinds of records at auction Some collectors argue for a broader definition of the word, one that includes watches with pieces that are "Correct"-meaning they fit within the time period the watch was originally made Now, honest watches superstars on the auction block.

"Honest" watches are all the more valuable because this wasn't always what was prized in the watch world A new mass-produced watch has a ceiling on its price; honest watches, with their own unique patinas, are treated like one-of-a-kind art pieces on the resale market Honest watches aren't rusted, they're "Caramel colored;" not discolored, but in possession of a remarkable, almost rainbow-like array of colors.

That's why, in 2019, honest watches rule the world. . Source