Jean-Claude Biver steals the show in Dubai

In the watch world, Jean-Claude Biver is one of the few people who can keep a capacity audience hanging on their every word At this fourth Dubai Watch Week, the non-executive president of LVMH's Watch division shared some of his insight into an industry he has helped to shape, first at Blancpain, then Omega, Hublot, Zenith and, finally, TAG Heuer Hublot - a brand Biver propelled to stardom - had paved the way for the talk earlier that morning with the presentation of one of the seven limited editions unveiled during the week; proof of just how significant Dubai Watch Week is.

What makes Hublot's watch even more special is that it was developed in consultation with Ahmed Seddiqi & Sons, the luxury watch retailer and organiser of the event, and includes a number of highly original features The Classic Fusion Special Edition Bronze Anticlockwise is Hublot's first watch with an all-bronze case, which has been aged then treated to prevent any alteration to its patina, and its first watch with hands that turn counter-clockwise, driven by a purpose-built in-house movement Biver cited the example of Rolex, the world's largest watch brand, believed to sell in the region of one million watches a year in some one hundred countries.

According to Biver, it's time people were taught how to look differently at their watch. . Source