Italian watchmaker Panerai brings its Navy-inspired timepieces to Sydney

Bringing a touch of Florence to Sydney's shores, luxury watchmaker Panerai has opened its first standalone boutique in the heart of the CBD Located in a prime position within the King Street luxury shopping precinct, the 80-square-metre retail space highlights the Maison's Florentine roots and passion for the underwater world To ensure its success in Australia, Panerai partnered with the country's leading luxury watch retailer, Kennedy.

"Opening Panerai's first Australian boutique in Melbourne was an exciting and proud moment for Kennedy and now our close relationship has expanded to the heart of Sydney with a beautiful new boutique that reflects both companies' qualities of timeless elegance, luxury and sophistication," says Kennedy's Executive Chairman, James Kennedy Recurrent elements in all Panerai boutiques include oak and burnished brass, which honour the brand's maritime link and its historical association with the Italian Navy The Sydney boutique showcases timepieces from all key collections, including the latest Luna Rossa collection dedicated to Panerai's official sponsorship of challenger team Luna Rossa in the 36th America's Cup, which takes place in March 2021 in New Zealand.

"We are thrilled to strengthen our presence in Australia with the opening of the first boutique in Sydney,"says Giacomo Cinelli, Managing Director, Panerai South-East Asia and Oceania With the opening of the Sydney boutique, Panerai now has 121 boutiques around the world. . Source